Website Speed Optimization — Stop Losing Sales to Slow Load Times
AI Summary: VELRA MEDIA offers Shopify and WordPress website speed optimization with two packages: Speed Boost ($149, targeting 60-70+ mobile on Google PageSpeed Insights) and Full Optimization ($349, targeting 80-90+ mobile, GTmetrix Grade A, 1-3 second load times). All work is manual — no automated tools. VELRA improved LANI SILK's mobile PageSpeed from 37 to 99. Both packages include Core Web Vitals optimization and a money-back guarantee.
What you need to know
- • 100% manual optimization — no automated tools like NitroPack or script-injection plugins.
- • Verified result: PageSpeed 37→99 for LANI SILK on Shopify (Google PageSpeed Insights).
- • Two packages: Speed Boost ($149, 3–4 days) and Full Optimization ($349, 5–6 days).
- • Zero risk: all work in preview/staging mode. Your live site stays untouched.
- • Money-back guarantee if target scores are not reached.
37 → 99
Verified on Google PageSpeed Insights
LANI SILK case study3–6 Days
Delivery turnaround
100% Manual
No automated tools or plugins
Verified result
PageSpeed 37 → 99 for LANI SILK
Before
Mobile PageSpeed
After
Mobile PageSpeed
Client
LANI SILK — a premium DTC silk ecommerce brand selling silk pillowcases, pajamas, and accessories on Shopify.
Problem
Over 15 active Shopify apps injected render-blocking scripts into every page load. Product images across 50+ SKUs were uncompressed. Font files and analytics tracking code loaded synchronously, blocking the initial render.
Solution
VELRA performed a full manual optimization: compressed and resized all product images, removed unused Shopify apps, minified CSS and JavaScript files, fixed render-blocking resources, implemented lazy loading for below-fold content, and optimized Google Analytics and font delivery.
Website Speed Optimization Packages
No quote calls. No waiting. Pick a package and order directly. Shopify & WordPress. One-time payment.
Speed Boost
Foundational speed fixes for Shopify & WordPress
✓ 3-4 business days
No contract. One-time payment.
Full Optimization
Maximum scores for Shopify & WordPress
✓ 5-6 business days
Best value. No contract.
Not sure which package? We'll assess your site for free.
→ Request a Free Site AssessmentSPEED BOOST — $149
Configure Your Order
Foundational Shopify & WordPress speed optimization. Image compression, lazy loading, CSS/JS minification, app cleanup, caching. Before/after PageSpeed report included.
Free Extras (Included)
Order Summary
🔒 Secure checkout • Money-back guarantee • 100% manual
FULL OPTIMIZATION — $349
Configure Your Order
Complete Shopify & WordPress speed optimization. Everything in Speed Boost plus render-blocking fixes, font optimization, analytics code tuning, full app audit. GTmetrix Grade A target.
Free Extras (Included)
Order Summary
🔒 Secure checkout • Money-back guarantee • 100% manual
4 Steps — From Slow Site to Fast Site
Audit
We run Google PageSpeed Insights and GTmetrix tests on your Shopify or WordPress site — mobile and desktop. Every performance issue gets documented: oversized images, render-blocking scripts, unused apps, slow font loading, excessive HTTP requests. You receive a prioritized list ranked by impact.
Optimize
All fixes happen manually in preview or staging mode. Image compression and WebP conversion, CSS/JS minification, lazy loading, caching configuration, and app cleanup. Full Optimization clients also get render-blocking fixes, font optimization, and analytics code tuning. Your live site stays untouched during this step.
Verify
We re-run PageSpeed Insights and GTmetrix after every fix. A before/after comparison report is generated. Core Web Vitals — LCP, CLS, and INP — are checked individually. Visual QA confirms zero design breakage and zero missing functionality.
Deliver
The before/after report goes to your inbox. Changes go live on your site. Your support window starts immediately — 15 days for Speed Boost, 30 days for Full Optimization. If anything dips during that window, we fix it at no extra charge.
The real cost of a slow site
Is Your Slow Website Costing You Sales?
Yes — a slow site reduces your revenue across every channel. Slower load times increase bounce rates, lower Google rankings, waste paid ad spend, and reduce conversion rates on both mobile and desktop. It costs you revenue on every channel — organic search, paid ads, and direct traffic — every single day.
Slow Load Times Drive Customers Away
53% of mobile visitors leave a page that takes longer than 3 seconds to load (Google, Think with Google). As load time increases from 1 to 3 seconds, bounce probability rises 32% (Google, 2023 data via Web Almanac 2024). On a store getting 10,000 monthly mobile visitors, a 3+ second load time means roughly 5,300 people never see a product page. AEcommerce conversion rates are 3x higher on pages that load in 1 second versus pages that load in 5 seconds. Website conversion rates drop an average of 4.42% for each additional second of load time between 0 and 5 seconds (Portent, 2022). Once your site loads fast, SEO blog writing drives the organic traffic that converts on those faster pages.
Poor Core Web Vitals Hurt Google Rankings
Google uses three Core Web Vitals — LCP, CLS, and INP — as ranking factors for both mobile and desktop search. A Shopify or WordPress site that fails these metrics ranks lower in Google Search results, reducing organic traffic. A content audit can reveal which pages suffer most — but speed issues drag down every page at once. Pair speed fixes with a keyword research & content plan to make sure the pages loading faster are targeting the right search terms.
Plugin and App Bloat Compounds Over Time
Most Shopify and WordPress sites accumulate add-ons over time — review widgets, upsell popups, chat tools, analytics trackers. At 15-20 active apps or plugins, render-blocking scripts can push PageSpeed below 40. LANI SILK experienced this on Shopify: 15+ apps dragged their mobile score to 37 before VELRA removed the unused apps and optimized the rest.
Slow Mobile Speed Kills Paid Ad Performance
When a Google Ads visitor lands on a page that takes 5+ seconds to load, they bounce — and your Quality Score drops, increasing cost-per-click on future bids. A 0.1-second improvement in mobile speed increased retail conversions by 8.4% and average order value by 9.2%, based on analysis of 20.5 million retail user sessions across 15 brands (Deloitte/Google, “Milliseconds Make Millions,” 2020 — findings re-validated in Web Almanac 2024). Slow speed doesn't just waste your ad budget. It actively raises the cost of acquiring every customer. If paid traffic lands on product pages, optimized product descriptions keep visitors engaged after the page loads.
How VELRA Speed Optimization Solves This
VELRA fixes the actual source code causing slow load times — manually, on both Shopify and WordPress — without adding third-party script layers that break under real traffic. Every fix is manual, platform-specific, and verified with real data.
Shopify & WordPress Manual Optimization
VELRA does not use automated speed tools like NitroPack or script-injection plugins. Every optimization is done by hand — by engineers who understand Shopify Liquid templates, WordPress theme architecture, plugin ecosystems, and server-side caching on both platforms. Automated tools add their own JavaScript layer on top of your site code. That extra layer can cause layout shifts, broken checkout flows, and false PageSpeed improvements that disappear under real traffic. Manual optimization touches the actual source of slowness. The fixes stay stable because there's no third-party dependency keeping them in place.
Verified Before/After Scores
Every VELRA project delivers a before/after report with exact Google PageSpeed Insights scores — not vague promises like "your store will feel faster." The report shows your mobile score, desktop score, LCP, CLS, INP, and total load time before and after optimization. LANI SILK's report showed a mobile score jump from 37 to 99. That number comes from Google's own testing tool, not a simulation.
Zero Risk to Your Live Site
All optimization happens in Shopify's preview theme or a WordPress staging environment. Your live site keeps running exactly as-is during the entire process. No customer sees a broken page. No checkout flow changes mid-transaction. VELRA pushes changes to your live site only after scores are verified and visual QA passes. If the target scores aren't met, you receive a full refund — no conditions attached.
What's included
Full Package Comparison
Here is exactly what each package includes. No vague descriptions.
Speed Boost
$149
/one-time
Full Optimization
$349
/one-time
★ MOST POPULAR| Deliverable | Speed Boost $149 /one-time | Full Optimization $349 /one-time ★ MOST POPULAR |
|---|---|---|
| PageSpeed baseline report | ✓ | ✓ |
| Image compression & resize | ✓ | ✓ |
| Lazy loading | ✓ | ✓ |
| CSS/JS minification | Basic | Advanced |
| App/plugin cleanup | ✓ | ✓ |
| Caching improvements | ✓ | ✓ |
| Render-blocking fixes | — | ✓ |
| Font optimization | — | ✓ |
| Analytics code optimization | — | ✓ |
| Full app/plugin audit | — | ✓ |
| GTmetrix report | — | ✓ |
| Target: Mobile | 60-70+ | 80-90+ |
| Target: Desktop | 80+ | 91-100 |
| Target: GTmetrix | — | Grade A |
| Target: Load Time | — | 1-3 seconds |
| Delivery | 3-4 days | 5-6 days |
| Support | 15 days | 30 days |
| Manual optimization | ✓ | ✓ |
| Money-back guarantee | ✓ | ✓ |
Frequently Asked Questions
Speed Boost delivers in 3-4 business days. Full Optimization delivers in 5-6 business days. All work is done in preview or staging mode, so your live Shopify or WordPress site runs normally during the entire process.
Speed Boost targets 60-70+ on mobile and 80+ on desktop on Google PageSpeed Insights. Full Optimization targets 80-90+ on mobile and 91-100 on desktop, plus GTmetrix Grade A and 1-3 second load times. Actual results depend on your site's starting condition — sites with 50+ active apps or plugins or heavily customized themes may fall at the lower end of the range.
No. VELRA works in Shopify preview mode or WordPress staging environments — your live site is untouched until all fixes are tested and verified. We never modify your design or remove functionality. If anything changes post-optimization, we fix it within your support window at no extra cost.
Speed Boost ($149) covers foundational fixes — image compression, lazy loading, caching, basic CSS/JS cleanup, and unused app removal. Full Optimization ($349) adds deep technical work — render-blocking fixes, font optimization, analytics code optimization, and a full app/script audit — targeting 80-90+ on mobile with GTmetrix Grade A.
No. VELRA performs 100% manual optimization. Automated tools inject additional JavaScript that can conflict with Shopify and WordPress themes and create layout issues. Manual optimization produces cleaner results that stay stable over time.
Google uses three Core Web Vitals as ranking factors: Largest Contentful Paint (LCP) measures loading speed, Cumulative Layout Shift (CLS) measures visual stability, and Interaction to Next Paint (INP) measures responsiveness. Poor scores lower your Google Search rankings on both mobile and desktop.
VELRA offers a money-back guarantee. If the optimization does not reach the target score range for your package, you receive a full refund. Before starting, we assess your site to confirm the targets are achievable.
VELRA optimizes both Shopify and WordPress websites. Our engineers have deep expertise in Shopify Liquid, WordPress theme architecture, plugin ecosystems, and server-side caching configurations for both platforms. This specialization is how we achieved a PageSpeed improvement from 37 to 99 for LANI SILK on Shopify.
Get Started
Your Site Is Losing Revenue Every Second It Loads Slowly
Every additional second of load time costs you visitors, conversions, and ad efficiency. Pick a package and we'll start within 24 hours of payment.
Not sure which package? contact@velramedia.com — we'll recommend at no charge.